[Vacancy] MICROSOFT - Social Media Specialist - Startup Business Group Job

Are you a Social Media Specialist currently managing multiple social media accounts, like Facebook and Twitter, for your company? Can you gain exposure within different industries via networking, awareness and driving traffic across blog sites? Have you had success building a positive company culture and following?

Microsoft's Startup Business Group develops and launches new products with a focus on consumers and collaborates closely with the Business Groups and Microsoft Research. SBG is looking for a Social Media Specialist. This person should be always refining social media strategies, engaging in proactive link building, developing relationships, tracking the effectiveness of campaigns, and maintaining day-to-day social media conversations. The ideal person is passionate about "word of mouth" marketing, is an active participant on their own, and has worked with/for major brands.

Candidates must have a foundation in web functionality and leveraging analytics to optimize web performance is required.

Daily Functions:
• Work hand to hand with our PR team to amplify Social Media Activities.
• Identify, incentivize, and pitch influencers in various digital outlets. This includes external outreach and link building.
• Actively participate in social media conversations as the eyes, ears, and voice of our brand. Understands real time marketing efforts.
• Recommend social media marketing and link building campaigns, including requirements definition, scope, deliverables, schedules, and budgets.
• Aid in refinement of social media strategies for Facebook, Twitter, YouTube, Foursquare, blogs, forums, and more.
• Facilitates integration of social media efforts with key internal (SEO, Content) and external stakeholders.
• Establish KPIs for social media.
• Analyze, review, and report on campaign effectiveness in an effort to maximize results.
• Monitor social media emerging trends/best practices and provide proactive recommendations

Qualifications:
• Bachelor's Degree in Communications, English, Public Relations, Journalism or related field.
• Actively participates in Social Media management (Facebook, Twitter, LinkedIn, etc.) and has strong understanding of current and emerging social media channels.
• In depth knowledge of Social Media tools and techniques.
• Experience pitching bloggers and able to drive qualified traffic to via organic (non-paid) means.
• Organized, detail oriented and focused on execution.
• Solutions oriented/problem solver. Ability to drive initiatives in uncharted waters.
• Active listening skills with a strong sense of customer service.
• A love of both creativity and data.
• Working knowledge of Search Engine Optimization

Preferred:
• 3-5 years in public relations/communications preferred.
• Strong editorial background preferred with outstanding writing/journalistic skills.

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